The global extended warranty market reached $155.3 billion in 2025, and IMARC Group projects it to grow to $246.4 billion by 2034. For consumer product brands, however, the bigger decision sits closer to home: who sells the protection plan, who keeps the revenue, and who handles the claim when a product fails years later.
Choosing the best extended warranty software settles all three questions at once. This guide compares six extended warranty platforms for omnichannel brands that sell through their own ecommerce store, Amazon, retail stores and distributors. It covers revenue models, claims ownership, channel reach and pricing.
TLDR
Dyrect's Extended Warranty Software is the best extended warranties software for omnichannel consumer brands. Brands sell protection plans on product pages, at checkout, after purchase, at product registration and on renewal. They keep 100% of plan revenue in-house or earn commission on partner-backed plans, and every plan connects to registration, claims and analytics inside Dyrect's warranty management platform.
What Is Extended Warranty Software?
Extended warranty software is a platform that lets a brand or retailer sell paid protection plans, issue coverage to each buyer, track coverage dates, process claims against that coverage and report on plan revenue. Protection plan software and product protection plan software are common names for the same category.
Unlike a standard manufacturer warranty, which comes free with the product, an extended warranty is a separate purchase that lengthens coverage or adds protection such as accidental damage. Because the customer pays for it, each plan creates new revenue. At the same time, it creates an obligation to honour claims long after the original sale.
Extended warranty software falls into four types. Each type decides who keeps plan revenue and who owns the customer relationship:
For the funding side of these models, including self-funded and insured programs, read how to sell extended warranties.
Signs Your Brand Needs Extended Warranty Management Software
Extended warranty management software becomes necessary once protection plans start creating manual work or leaking revenue. These six signs show the point where spreadsheets and plan-selling widgets stop keeping up:
Plans live in spreadsheets or PDFs. Coverage dates, plan terms and buyer details sit in separate files, so confirming whether a customer holds active coverage takes several lookups.
Offers reach online shoppers alone. Customers who buy on Amazon, in retail stores or through distributors miss the checkout widget entirely, so they leave with zero chance to add a plan.
Plan claims land in the support inbox. Agents compare receipts, serial numbers and plan terms by hand before approving each repair or replacement.
Third-party providers keep the larger share. The provider sets plan prices, keeps most of the margin and owns the claim conversation with your customer.
Coverage expires quietly. Plans reach their end date with zero renewal reminders, so recurring revenue disappears at the moment customers trust the product most.
Attach rate is a guess. Measuring how many buyers add a plan requires manual exports from several systems.
What to Look for in the Best Extended Warranty Software
Six criteria separate complete extended warranty software from tools that sell plans and stop there. Use them to score every platform on your shortlist.
Revenue Ownership on Every Plan Sold
Revenue ownership decides how much of each protection plan stays with your brand. Third-party providers typically pay a commission and keep the rest, whereas in-house programs return the full plan price to the brand that sold it.
Strong extended warranty software therefore supports both paths. You can keep 100% of plan revenue in-house, or sell partner-backed plans where a protection partner carries the claim risk and your brand earns a commission per sale.
Offers at Checkout, After Purchase and at Product Registration
Plan offers convert at specific moments: on the product page, at checkout, in a post-purchase message and when a customer registers the product. Since each placement reaches a different buyer, software with more placements gives more customers a chance to buy.
Product registration matters most for omnichannel brands because it reaches customers who bought on Amazon, in retail stores or through distributors. Once those buyers scan a QR code or complete a registration form, they can view and buy a plan for the exact product they own.
Plan Rules by Product, Category and SKU
Plan rules control which products receive which offers, at what price and for how long. Look for eligibility settings by product, category or SKU, so a $40 accessory and a $900 appliance each receive terms that match their value and failure risk.
Rule-based eligibility also keeps offers away from refurbished, clearance or excluded items. As a result, every plan you sell matches a product you're prepared to cover.
Plans Connected to Registration and Claims Records
Plan records should link directly to the customer's registration, serial number and purchase channel. When a claim arrives, the software can then confirm active coverage automatically and route the claim to repair or replacement.
Separate tools, by contrast, force agents to check plan status in one system and claim history in another. That split slows resolutions and opens the door to duplicate or fraudulent claims.
Customer Portal to Buy, View and Renew Coverage
Customers need one branded place to see which products they own, which plans cover them and when coverage ends. Ideally, the same portal lets them buy a plan later, track a claim and renew before expiry.
Expiry-based reminders turn renewals into recurring revenue, since customers who already trust the product are strong candidates for more coverage. For renewal timing tactics, see the hidden value of expiring warranties.
Attach Rate, Renewal and Plan Revenue Analytics
Attach rate measures the share of eligible buyers who add a protection plan, and it's the first number worth tracking. Alongside it, look for plan revenue by product, renewal activity, claims against plans and upcoming expiries.
Together, these reports show which SKUs sell plans well, which offers need better placement and which products generate claims that reduce plan profit.
6 Best Extended Warranty Software for Omnichannel Brands (2026)
1. Dyrect's Extended Warranty Software: Complete Plan Management for Omnichannel Consumer Brands
Dyrect's Extended Warranty Software lets D2C, B2C and omnichannel consumer product brands sell, manage and renew protection plans across their ecommerce store, Amazon, retail stores and distributors. It runs inside Dyrect, the end-to-end warranty management platform used by 500+ brands and rated 4.8 on G2.
Dyrect's Extended Warranty Software stands apart from plan-selling widgets because every plan connects to Dyrect's product registration, claims management, service workflows and analytics. Consequently, each plan links to a verified customer, a serial number and a sales channel from the moment it's sold. On top of that, Dyrect reports 3× the industry-average attach rate on extended warranty programs.
Protection Plan Offers at Five Sales Moments
Dyrect's Extended Warranty Software places plan offers wherever a buyer is ready to protect a purchase:
Product pages: shoppers compare plan lengths before adding the item to their cart.
Checkout: the plan joins the order alongside the product.
Post-purchase: an offer goes out 7 days after delivery and stays open for 30 days.
Product registration: buyers from Amazon, retail stores and distributors see an offer right after registering by QR code or web form.
Renewal: expiry-based reminders with one-tap renewal extend coverage before it ends.
The registration offer gives omnichannel brands reach that checkout widgets miss. For example, Singapore appliance brand EuropAce shows an extended warranty offer the moment a customer completes registration, so buyers add coverage while interest is highest.
Keep 100% of Plan Revenue or Sell Partner-Backed Plans
Dyrect's Extended Warranty Software supports two ways to run a protection program. In-house, the brand sets plan terms and prices, keeps 100% of plan revenue and handles plan claims through Dyrect's claims workflows.
Alternatively, brands that prefer to hand off underwriting can sell plans backed by Dyrect's protection partners. In that model, the partner carries the claim risk and the brand earns a commission on each plan sold, so plan revenue keeps flowing while the partner absorbs claim costs.
Plan Rules, Claims and Serial Numbers in One Record
Dyrect's Extended Warranty Software sets coverage length, price and eligibility by product, category or SKU. It uses product, purchase and warranty data to decide which offer each buyer sees, and plan coverage then connects directly to Dyrect's warranty claims management workflow.
When a plan holder files a claim, Dyrect checks coverage status, serial number and claim history against the registration record, then routes the claim to repair or replacement. Meanwhile, Dyrect AI answers coverage questions 24/7, reads receipts and serial numbers from photos, and flags duplicates before an agent reviews the case.
Dyrect reports that its AI agent, currently in beta, handles 80% of warranty support on its own.
Customer Portal, Renewals and Plan Revenue Analytics
Dyrect gives customers one branded portal to buy protection plans, check coverage, track claims and renew plans. Expiry-based reminders bring buyers back before coverage ends, which turns each plan into a recurring revenue opportunity.
On the reporting side, Dyrect tracks plan attach rate, extended warranty revenue, plan adoption by product, renewal activity and upcoming expiries. Combined with claim reasons and defect trends by SKU, these reports show which products earn plan profit and which ones drive costly claims.
Diggs also cut warranty costs by 30% in 6 months after moving registration, claims and repairs into Dyrect.
Best suited for: Omnichannel consumer product brands that want protection plans connected to registration, claims, service workflows and renewals across ecommerce, Amazon, retail and distributor sales.
Key Features
Plan offers on product pages, at checkout, post-purchase, at registration and on renewal
In-house plans with 100% of revenue kept, or partner-backed plans on commission
Coverage, pricing and eligibility rules by product, category or SKU
Plans linked to registration records, serial numbers and claims workflows
Branded customer portal with attach rate, plan revenue and renewal analytics
Pros
Protection plans and the full warranty lifecycle run in one system
Registration offers reach Amazon, retail and distributor buyers
Choice between keeping 100% of plan revenue and earning partner commission
Cons
In-house programs require the brand to define its own plan terms and pricing
Dyrect AI performs best once product manuals, warranty terms and FAQs are uploaded
Pricing: Custom quote based on your sales volume and program model. Book a demo with our team to see a live preview and get pricing for your brand.
2. Extend: Third-Party Protection Plans for High-Volume Online Retailers
Extend is a third-party provider that sells its own product and shipping protection plans through a merchant's online checkout, phone sales and retail stores. Extend's team handles claims and customer support, so the merchant earns revenue on each plan while the provider owns the claim process.
Best suited for: High-volume online retailers that meet Extend's merchant eligibility requirements and want fully outsourced plans.
Key Features
Plan offers at online checkout, by phone and in-store
Product protection and shipping protection
Pre-built Shopify and BigCommerce integrations, plus API access
Pros
Fully managed claims and customer support
In-store selling support for retail locations
Cons
Extend keeps a share of each plan and owns the claim relationship
Eligibility requirements favour merchants with high online sales volume
Pricing: Free to install; revenue share terms are set with Extend's sales team.
3. Mulberry: Commission-Based Protection Plans for Online Stores
Mulberry is a third-party protection plan provider that matches plans to eligible products in a store's catalog and charges a variable commission per warranty. Customers file claims through Mulberry's online portal, so Mulberry also controls the claim experience.
Best suited for: Online stores that want plan widgets live quickly and are comfortable with the provider owning claims.
Key Features
Automated matching of plans to eligible catalog products
Widgets on product pages, cart, checkout and post-purchase
Connections with Shopify POS, Klaviyo and Attentive
Pros
Quick setup across online placements
Post-purchase offers included
Cons
Commission rates and plan terms sit with Mulberry
Amazon, retail and distributor buyers fall outside its offer placements
Pricing: Free to install; Mulberry charges a variable commission per warranty.
4. SureBright: Insurance-Backed, Fully Managed Protection Plans
SureBright runs insurance-backed protection programs in which SureBright and its underwriters carry the claim risk while the merchant earns a commission. SureBright also manages claims, customer service and compliance for the program.
Best suited for: Retailers that meet SureBright's annual revenue requirements and want a hands-off, insured program.
Key Features
Offers on product pages, cart, checkout, pop-ups and post-purchase emails
In-store selling through POS integrations and a merchant portal
Integrations with Shopify, WooCommerce, BigCommerce, Magento and Wix
Pros
Merchant carries zero claim-cost exposure
Broad ecommerce platform support
Cons
Minimum annual revenue thresholds vary by product category
SureBright sets commission terms and owns the customer claim relationship
Pricing: Commission-based; terms are shared on an introductory call.
5. Cover Genius (XCover): Embedded Protection for Large Marketplaces
Cover Genius embeds protection plans, warranties and shipping insurance into checkout and post-purchase flows through its XCover API, backed by insurance carrier partners. XCover handles claims and payouts, and Cover Genius also acquired the protection plan provider Clyde.
Best suited for: Large marketplaces and retailers with engineering teams ready for an API integration.
Key Features
Single API for warranties, product protection and shipping insurance
Carrier-backed coverage through insurance partners
End-to-end claims handling and payouts
Pros
Established insurance infrastructure
Several protection types from one provider
Cons
API-first setup requires development work and a multi-week onboarding
Plans and claims run through Cover Genius rather than the brand
Pricing: Custom quote.
6. PCMI: Extended Warranty Administration for Insurers and F&I Providers
PCMI's PCRS is a modular cloud platform for administering extended warranties, service contracts and F&I products. Administrators, insurers, agents and dealers use it to manage contracts and claims across automotive, consumer and home warranty programs.
Best suited for: Warranty administrators, insurers and automotive F&I providers managing service contracts at scale.
Key Features
Service contract management through PCRS Consumer
F&I product lifecycle automation
AI-assisted claims routing through Claims Intelligence
Pros
Deep contract administration features
Built for regulated insurance workflows
Cons
Designed for administrators rather than consumer brands selling plans at checkout
Pricing requires a sales demo
Pricing: Custom quote after a demo.
How to Choose the Right Extended Warranty Platform
The right extended warranty platform depends on who carries claim risk, where your products sell and who owns the customer after the sale. Match your priority to the platform type below.
Next, run each shortlisted platform through four quick checks:
Decide who carries claim risk. Choose between self-funded plans, partner-backed plans and a fully outsourced provider.
Map every sales channel. List where your products sell, then confirm the platform can reach buyers in each channel, including Amazon and retail.
Test the claim flow. Ask for a demo of a plan holder filing a claim, and watch how coverage and serial numbers get verified.
Confirm data ownership. Check whether plan buyers become your customers or the provider's customers.
Overall, Dyrect's Extended Warranty Software meets all six criteria in this guide. It combines plan offers at five sales moments, revenue kept in-house or earned through partner-backed plans, coverage linked to registration and claims, renewals and attach-rate analytics in one platform.
Extended Warranty Software FAQs
What is the best extended warranty software for omnichannel brands?
Dyrect's Extended Warranty Software is the best extended warranty software for omnichannel consumer brands that sell through ecommerce stores, Amazon, retail stores and distributors. It offers plans at five sales moments, including product registration for marketplace and in-store buyers. Each plan connects to registration, claims and renewals inside Dyrect's warranty management platform, and brands either keep 100% of plan revenue or earn commission on partner-backed plans.
What is the difference between extended warranty software and a protection plan provider?
Extended warranty software gives a brand the tools to sell and manage its own protection plans, while a protection plan provider sells its own plans through the brand's store. With software, the brand sets plan terms, keeps plan revenue and owns the claim relationship. With a provider, the brand earns a commission, and the provider controls pricing, claims and customer contact.
Can a brand sell its own extended warranty instead of using a third-party provider?
Yes, a brand can sell its own extended warranty by setting plan terms, pricing and coverage, then using extended warranty software to sell plans and process claims. Self-funded programs keep 100% of plan revenue, whereas insured programs shift claim risk to an underwriter. For a full breakdown of funding models and plan pricing, read how to sell extended warranties.
How much does extended warranty software cost?
Extended warranty software follows three pricing models: commission-based providers, subscription or custom-quoted software, and enterprise licenses. Third-party providers such as Extend, Mulberry and SureBright typically charge $0 to install and earn their revenue from a share of each plan sold. Dyrect’s Extended Warranty Software is priced by custom quote based on sales volume and program model, while administration platforms such as PCMI also price by custom quote after a demo.
Can brands sell extended warranties to customers who bought on Amazon or in retail stores?
Brands can sell extended warranties to Amazon and retail buyers through product registration offers. Customers scan a QR code on the packaging or complete a registration form on the brand's website, and Dyrect's Extended Warranty Software then shows an eligible plan for the exact product they registered. Checkout widgets reach online shoppers alone, so registration offers widen the group of buyers who see a plan.
Who handles claims on an extended warranty a brand sells?
Claims ownership depends on the program model. In an in-house program, the brand handles claims, ideally through software that checks coverage, serial numbers and claim history automatically. With partner-backed or third-party plans, the protection partner or provider pays for and manages the claim, while the brand earns a commission on the plan.
What is protection plan upsell software?
Protection plan upsell software adds extended warranty or protection plan offers to the buying journey, typically on product pages, at checkout and in post-purchase emails. More complete platforms, such as Dyrect's Extended Warranty Software, also place offers at product registration and before coverage expires. They then link each plan sold to the customer's claims and renewal records.