Product registration software has quickly emerged as sellers' go-to solution for getting first-party data of their marketplace and offline customers. 

Product management software collects valuable information about each customer, such as their name, e-mail address and any other information they provide during registration. 

Data is then used to increase repeat sales, manage warranty claims and improve customer satisfaction.

But even the most powerful product registration software is only as useful as the number of customers who register their product. 

Making customers register their product is critical for connecting with them.  

As brands slowly start to digitize their registration processes, a large number of brands think a form on a website is all they need to get their customer to register their product. 

The problem with website forms is it is one size serves all solution. No matter what product they buy, all customers will be directed to the same page. As a result, they have to enter details like product id, SKU, model etc resulting in a high drop-off rate.

Website forms, as a result, get extremely low registration rates and the customers that do register their product often end up entering the wrong product details.

So how exactly can a product registration software perform better than a website page in terms of getting increased and accurate registrations/

What is the difference between using a web form vs a warranty solution?

Web Form
Warranty Software
They are not personalized.
Personalize the form for different languages based on the scan location.
Customers have to enter details like product id, SKU ID, model number etc, leading to a drop-off rate of more than 70%
Liberate customers from having to enter technical details like product id, SKU ID etc, as each QR code is unique for every product and SKU.
Website forms cannot be used for anything more than registering warranties, like providing product information or showing relevant demo videos.
Allow you to use the warranty touchpoint to educate the customers and showcase your product features using images and videos.
Website forms can't be used to upsell as there is no information available about the product purchased in the first place.
Upsell relevant products to customers based on their current purchases.

Brands that shifted from website forms to QR code-based solutions saw their registration rates rise by as much as 200%.

But not all solutions will give you the same results, you should aim to go for solutions that are extremely easy for your end customers.

While choosing software for your brand goes for ones that offer a truly 1 click registration process for maximum registrations. And the feature of single sign-on helps customers to sign in with their email or phone numbers, not requiring them to remember their credentials every time. 

Using a QR-based product registration software like Dyrect allows you to 

When using a QR code-based solution, each QR code is customized for different SKUs and products, cutting down the amount of information needed by customers. 

Brands that shifted from website forms to QR code-based solutions saw their registration rates rise by as much as 200%.

But a lot of brands, despite having a product registration process in place, suffer from extremely low registration rates. If you are one of them, how can you increase your product registration rates? 

Dyrect is amongst one of the most easy-to-use product registration software available in the market right now -Click here to get the complete product experience.