It’s 5 to 25 times more expensive to acquire a new customer than to retain an existing one and the probability of selling to an existing customer is up to 60–70%. Yet, most brands let one of their best retention opportunities slip away unnoticed: expiring warranties.
For many businesses, warranty expiry is treated as a simple service deadline, a box to tick before coverage ends. But in reality, it’s a high-intent touchpoint in your post-purchase journey, and one of the most underused levers for increasing LTV with warranties.
When handled right, an expiring warranty can become a moment to reconnect, upsell, and extend the customer relationship well beyond the original purchase.
The Silent Goldmine in Your Post-Purchase Journey
At the moment a warranty is about to expire, your customer:
Owns and actively uses your product
Has likely interacted with your support or brand in the past
Is already considering maintenance, upgrades, or replacements
In other words, they are engaged, relevant, and primed for action.
Yet, instead of leveraging this as a warranty upsell strategy, most brands simply let the clock run out without a single targeted message.
Why Most Brands Miss This Opportunity
Disconnected Warranty Data
One of the biggest blockers is that warranty data often lives in disconnected systems, CRM in one place, product ownership data in another, and warranty records in a siloed database.
Without integration, marketing teams don’t know when warranties are nearing expiry, and support teams don’t have the tools to trigger timely conversations.
No Triggers, No Reminders
Even if the data exists, many brands lack automated workflows for:
Sending warranty expiry reminders
Personalising offers based on product type and usage
Tracking customer response and follow-up
The result? No re-engagement, no upsell journey, and no revenue from this high-value moment.
A Better Way to Engage Before Warranties Expire
Turning warranty expiry into a sales opportunity requires automation, personalisation, and timing.
Set Automated Expiry Reminders
Use your post-purchase customer engagement tools to send:
A first reminder 60–90 days before expiry
A follow-up closer to expiry for urgency
A final post-expiry message with alternative offers
These can be triggered automatically from your warranty database, ensuring no customer slips through the cracks.
Personalise to Product and Usage
Not all customers need the same offer. Tailor your message based on:
Product category (electronics vs appliances vs sports gear)
Usage data (heavy vs light use)
Past purchases (add-ons, accessories)
For example:
If a customer’s phone warranty is ending, offer a discounted upgrade to the latest model.
If a treadmill warranty is ending, offer a service plan and fitness accessory bundle.
This is product lifecycle monetization in action.
Offer Time-Limited Deals
Expiring warranties create natural urgency. Use it to:
Offer extended protection plans
Promote trade-ins for credit toward newer models
Launch seasonal upgrade campaigns aligned with warranty cycles
Customers are more likely to act when they know the clock is ticking.
Turning Expiry Into Loyalty (and LTV)
Warranty expiry doesn’t have to mean goodbye. It can be the start of a renewed relationship.
Build Trust Through Timely Communication
By reaching out before coverage ends, you show that you care about your customer’s product experience, not just the initial sale. This builds trust and increases the likelihood of repeat purchases.
Extend the Customer Lifetime
With offers like:
Extended protection plans
Trade-in programs
Product refresh cycles
you keep customers in your ecosystem longer. This is the essence of increasing LTV with warranties.
How This Works?
Imagine a customer bought a premium coffee machine with a two-year warranty.
At 90 days before expiry, they get an email:
"Your coverage is ending soon—keep your coffee moments worry-free with an extended plan, now 20% off."
At 30 days before expiry, they receive:
"Upgrade to the latest model and get a free starter kit. Offer valid until your coverage ends."
Even if they don’t purchase the upgrade, they may opt for the service plan—keeping them connected to your brand for years.
How Dyrect Helps?
With Dyrect, brands can:
Track warranties across all channels in one central hub
Automate expiry reminders via email, SMS, or in-app messages
Personalise offers based on product ownership data
Integrate with CRMto trigger upsell journeys automatically
Measure conversion rates from expiry campaigns
By bridging the gap between warranty data and marketing automation, Dyrect helps you turn silent deadlines into profitable conversations.
Final Thoughts
Most brands see an expiring warranty as the end of a contract. Smart brands see it as the start of a new sales cycle. Don’t let your warranties expire quietly. Turn them into your next growth channel.
Ready to unlock the hidden value of your expiring warranties? Explore how Dyrect can help you automate, personalise, and monetise every post-purchase milestone.
