Are you still unprepared for the challenges that lie ahead when it comes to using first-party data to find new customers and drive growth?
Nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota.
So, what can marketers do as third-party cookie deprecation quickly approaches?
Product registration - a process by which customers of a product can register their product with the brand for a better customer experience or unlock post-sales services, is an amazing opportunity to collect first-party data.
Customers are often excited about new purchases and are open to being most interactive in this part of their journey. Having an easy 1-click product registration software to take advantage of this can skyrocket first-party data acquisition.
What are the advantages of collecting first-party data while onboarding a customer?
When customers register with your brand, they provide their contact information and other details that can help you better understand them and their needs.
1. First-party customer data is available from all your customers, in one place, including your marketplace and offline retail customers. This means you can view customer information such as purchase history, contact details and more all on a single dashboard.
2. You can build custom reports for each customer that show their past behaviour and give you information on how to sell them the most successful products in future. This can help you to send targeted emails and remarket effectively to retain maximum customers
3. Product registration software helps you maintain a record of all products that your customers buy, making warranty registrations and claims extremely simple.
How can you collect first-party data during customer onboarding?
Dyrect uses the product ownership experience to bring you data about your Amazon customers. Dyrect is a product registration software which works by having unique QR codes placed inside your product packaging.
When a customer buys your product from Amazon, they scan the QR code to register their product to claim loyalty points, register their warranty or access any other essential post-sales service.
The users can scan the QR code with any app and even their phone camera. The QR code directs users to a custom build web app, wherein users can register their product for any future claims in just a single click.
The users do this by entering in their personal and product details, with single-sign-on features enabled, giving them the option to sign in through Google and Truecaller. This means that users do not have to remember their credentials for signing in, and all the details submitted are verified.
Once a customer is registered, you can reach out to customers by email, SMS and WhatsApp (using the data provided on the web app) with confirmation messages and links for future claims.
This enables you to reach every Amazon customer personally, opening up remarketing and reselling opportunities.
Whenever a customer wants to claim a warranty or access another post-sales service, all they have to do is go on the web app, using links in their emails, SMS and WhatsApp, and click a button.
Leading brands are using the onboarding process to collect first-party data.
Consumer electronics giant Syska knew the importance of first-party data but was struggling to get it as they were heavily dependent on marketplaces and offline retail for their sales.
In partnership with Dyrect, the brand focused on its customer onboarding process to get first-party customer data and engage customers. Equipped with first-party data of its customers Syska was able to increase its repeat sales by a whopping 28% and bring down its customer support costs by 50%.
Customer onboarding is a vital opportunity to collect first-party data.
Using the onboarding experience to get first-party data allows you to engage your customers with other offerings while they are still in the buying phase, versus retargeting the current product owner in other, less effective mediums.
In addition to related products, customer onboarding is an excellent opportunity to sell product subscriptions, extended warranties and premium services.
Ready to get first-party data?
Leading e-commerce brands use product registration software like Dyrect to collect first-party data and connect with all their customers.