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A warranty period is the duration of time a product is covered for its repairs, replacements, or any other service provided by the manufacturer or seller of the product under some predefined terms and conditions. This ensures that if a product gets any defect or fault due to manufacturing or materials, the consumer can claim the support at no additional cost, which typically happens within a defined duration from the date of product purchase.
Coverage Duration: It usually ranges from 6 months to 5 years depending upon the brand.
Offered by: Manufacturers, D2C brands, retailers.
Covers: Defects in materials, workmanship, or functionality under normal use.
Excludes: Accidental damage, unauthorized repairs, wear & tear of the product is excluded.
For the customers, warranty duration becomes important because warranty period offers peace of mind and ensures product reliability to them. And for brands, it’s a trust-building tool among the customers that enhances the post-purchase experience and reduces customer churn.
Brands that clearly define and automate their warranty policies often see better customer satisfaction, reduced return rates, and improved brand loyalty.
A standard product warranty usually covers:
This coverage assures customers that their purchase is protected, encouraging more confident buying decisions.
Warranties typically do not cover:
It's important for brands to clearly communicate exclusions to avoid post-purchase confusion.
Yes. A warranty is typically a time-bounded service commitment given by a brand, while a guarantee is often a more general assurance of product quality.
It depends on the brand’s policy. Some warranties are transferable, especially for electronics or high-value items.
Using unauthorized repair services, tampering with product internals, or misuse often voids the warranty.
To claim a warranty, you need to provide a proof of your purchase, product serial number, and a description of the issue. Some brands also require warranty registration. Platforms like Dyrect streamline this process by offering digital warranty claim solutions.
In most cases, the warranty period begins from the date of purchase, but some brands may offer flexibility based on the delivery or registration date. Always check the brand's specific warranty terms to be sure.
Generating after-sales revenue is tough, and we understand that. We exactly bring the know-how.
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