EuropAce Made Warranty Registration a Revenue Moment With Dyrect

Introduction

EuropAce needed warranty registration to become a revenue opportunity, not just an admin step.

The brand sells home appliances across Singapore through its Shopify storefront. Its product range includes aircon, air and water treatment products, built-in appliances, fans, wine chillers, and major home appliances.

Before Dyrect, warranty registration was spread across multiple systems. Customers had to leave the Shopify experience to register products, service items in Microsoft Dynamics 365 Business Central were created manually, and the registration moment ended without extended warranty upsell, coupon-led loyalty, or customer self-service.

Dyrect connected Shopify-native warranty registration, Business Central ERP sync, extended warranty upsell, coupon and discount flows, and a customer portal into one workflow.

The result was a warranty experience that created value for customers, improved back-end operations, and made registration part of EuropAce’s revenue engine.

About EuropAce

EuropAce is one of Singapore’s leading home appliance brands, operated by Strategic Marketing (S) Pte Ltd.

The brand’s product range includes aircon, air and water treatment products, built-in appliances, fans, wine chillers, major appliances, and other home appliance categories.

EuropAce sells through its Shopify storefront at europace.com.sg. The brand also runs customer-facing programmes such as loyalty, cashback, monthly promotions, and E-Warranty.

For a home appliance brand, warranty registration is a critical ownership moment. Customers expect coverage, product support, and confidence after purchase. EuropAce saw the opportunity to make that moment more valuable for both the customer and the business.

Challenges EuropAce Faced Before Dyrect

Before Dyrect, EuropAce’s warranty operation was split across multiple systems and manual processes.

The setup created operational drag and left a commercial opportunity untouched at the moment customers were most engaged.

Key challenges included

• Fragmented warranty registration workflows
• Registration data spread across multiple systems
• Manual handling at every hand-off
• No Shopify-native registration experience
• Service items manually created in Microsoft Dynamics 365 Business Central
• ERP data drift between systems
• No extended warranty offer during registration
• No second-sale opportunity after registration
• No coupon-based loyalty loop
• No customer self-service portal for registered products

Warranty registration had become a dead end.

Customers registered products, but the process did not create a clear upsell, loyalty, ERP, or self-service pathway.

Why EuropAce Needed Dyrect

EuropAce needed a single warranty system that could work natively inside Shopify and connect directly with Microsoft Dynamics 365 Business Central.

Customers needed to register products without leaving the EuropAce brand experience.

The operations team needed registration data and service items created automatically in Business Central.

The commercial team needed a way to offer extended warranty coverage at the right moment, when customers had just purchased and registered an appliance.

The business also needed a loyalty loop that could bring customers back to the EuropAce store after registration.

Dyrect offered one platform for warranty registration, ERP sync, extended warranty upsell, coupon delivery, and customer self-service.

What Dyrect Delivered for EuropAce

Dyrect implemented a complete warranty registration and post-sales workflow for EuropAce.

The rollout connected the customer-facing experience, the back-end ERP, and the commercial layer in one Shopify-native deployment.

Shopify-native warranty registration

Dyrect built warranty registration directly into the EuropAce Shopify storefront.

Customers could register from the E-Warranty navigation or from the warranty hub’s Register a Product card.

The flow stayed inside the EuropAce brand experience, with no off-brand redirect and no third-party registration journey.

Each registration captured the full customer, product, purchase, and warranty record.

Microsoft Dynamics 365 Business Central integration

Dyrect connected EuropAce’s warranty workflow with Microsoft Dynamics 365 Business Central.

Once a registration was completed, Dyrect pushed customer and warranty data into Business Central through API integration.

Service items were created automatically without manual intervention.

This helped EuropAce reduce spreadsheet reconciliation, improve data accuracy, and speed up service response.

Extended warranty widget

Dyrect added an extended warranty widget after registration.

Once customers completed warranty registration, they could purchase additional coverage for the same product.

The upsell happened at a high-intent moment. Customers had just opened the product, registered it, and acknowledged the value of coverage.

This helped EuropAce make warranty registration a revenue opportunity, not just an admin step.

Coupon and discount engine

Dyrect also implemented a coupon and discount engine.

Customers received discount codes after registration, with configurable rules, percentage-based discounts, and expiry dates controlled by EuropAce.

The coupons were redeemable on future EuropAce purchases.

This connected warranty registration with repeat purchase and helped bring customers back to the store.

Customer portal

EuropAce customers could sign in to a branded customer portal through the Already Registered flow.

The portal allowed customers to view registered products, check warranty details, and access ownership information.

This reduced the need for support tickets around basic questions like whether a product was registered or still covered.

Registration Became Connected to Revenue, Loyalty, and ERP Data

Dyrect helped EuropAce connect three parts of the post purchase journey that were previously separate.

Warranty registration created a structured customer and product record.

Business Central received registration and service-item data automatically.

Extended warranty and coupon workflows created commercial value from the registration moment.

Before Dyrect, warranty registration was mostly a support process.

With Dyrect, the same step supported customer data, ERP accuracy, extended coverage sales, repeat purchase, and self-service.

Outcome

EuropAce now runs warranty registration, extended warranty sales, and the post-sale customer journey on Dyrect.

The rollout connected

• 5 modules live end-to-end
• 2 enterprise platforms integrated
• 1 registration moment driving upsell, loyalty, and ERP service-item creation
• Shopify-native warranty registration
• Microsoft Dynamics 365 Business Central sync
• Extended warranty widget
• Coupon and discount engine
• Customer self-service portal
• Centralised warranty management

The five live modules included registration, ERP sync, extended warranty, coupons, and portal.

The two enterprise platforms connected were Shopify and Microsoft Dynamics 365 Business Central.

The biggest shift was strategic. Warranty registration moved from a manual operational step into a commercial and customer engagement moment.

EuropAce could now offer extended coverage, issue coupons, sync ERP data, create service items, and give customers a self-service portal from one Dyrect-powered workflow.

Final Takeaway

EuropAce used Dyrect to make warranty registration work harder for the business.

Customers gained a branded Shopify-native registration journey and a portal for self-service. The operations team gained Business Central sync and automatic service-item creation. The commercial team gained an extended warranty upsell and coupon-based loyalty loop.

Warranty registration became a revenue moment for EuropAce, connecting post purchase experience with ERP accuracy, extended coverage sales, repeat purchase, and first-party customer data.