Introduction

10,000+ warranty registrations in six months helped Velotric build a stronger post purchase engine across both online and dealer sales.

For an e-bike brand growing across Shopify and a nationwide dealer network, warranty registration was a key customer moment. Riders needed to activate coverage, claim their free accessory, and confirm their product details after purchase.

Dyrect connected warranty registration, dealer customer capture, free accessory selection, and Shopify fulfillment into one flow.

The result was a smoother post purchase experience for riders, cleaner operations for Velotric’s team, and 7,000 dealer customers added to the brand’s first-party marketing funnel.

About Velotric

Velotric is a California-based e-bike company building electric bicycles for commuters, everyday riders, and adventure seekers.

The brand sells through its Shopify storefront and a growing dealer network. Its lineup includes city commuter bikes, fat-tire utility bikes, folding e-bikes, hybrid trail bikes, and e-bike accessories.

For Velotric, warranty registration also carried an added incentive. Riders could activate their warranty and claim a free accessory after registration. This made the post purchase moment valuable for customers and strategically important for the brand.

Challenges Velotric Faced Before Dyrect

As Velotric grew across DTC and dealer channels, its warranty registration process created extra work for teams.

Key challenges included

• Custom warranty form that required engineering support
• Separate buyer journeys for online and dealer customers
• Manual free accessory fulfillment
• Support tickets around registration and accessory status
• Limited first-party visibility into dealer customers
• Missed upsell and lifecycle marketing opportunities

The custom registration flow made updates harder for marketing and CX teams. Free accessory fulfillment also required manual work, including order checks, SKU matching, and coordination with Shopify.

The dealer channel created the larger business gap. Riders who purchased through dealers were valuable customers, but Velotric had limited direct visibility into them. This restricted customer communication, accessory upsell, warranty education, and long-term engagement.

Why Velotric Needed Dyrect

Velotric needed a registration system that could support both purchase paths.

Online buyers needed a flow connected to Shopify orders. Dealer buyers needed a separate path that captured customer, bike, model, and serial number details directly.

Dyrect offered one platform for warranty registration, customer data capture, free accessory selection, and Shopify-connected fulfillment.

This helped Velotric replace its custom-built form with a cleaner system that marketing, CX, and operations teams could manage with far less friction.

What Dyrect Delivered for Velotric

Dyrect created a two-path warranty registration flow.

Customers who purchased online could register through a flow connected to their existing Shopify order. Customers who purchased from an authorized dealer could register through a separate in-store purchase path.

After registration, riders could select their free accessory. Dyrect connected the accessory selection with Shopify, so fulfillment could move through Velotric’s existing ecommerce pipeline.

This reduced manual SKU matching, order checks, duplicate fulfillment steps, and support follow-ups.

The biggest value came from dealer customer capture. Riders who previously sat outside Velotric’s owned customer ecosystem could now register directly with the brand.

Each dealer registration helped Velotric connect a rider, bike model, serial number, purchase channel, and contact record.

Outcome

In six months, Velotric achieved

• 10,000+ warranty registrations
• 7,000 dealer customers added to the marketing funnel
• 70% of registrations sourced from dealer buyers
• Under 3 minutes average registration time
• Shopify-connected free accessory fulfillment
• Cleaner customer data across DTC and dealer channels

The value went beyond registration volume.

Velotric gained a first-party customer pipeline from a channel that was previously harder to reach directly. The team also reduced manual accessory fulfillment, improved rider communication, and created a clearer post purchase flow across both online and offline sales.

For riders, registration became faster and smoother.

For Velotric, every registration created useful data for warranty support, accessory marketing, upsell campaigns, and lifecycle communication.

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